About Bridge

Greetings,

~90% of life insurance never pays out.

That’s the problem I saw—and the opportunity that changed my life.

Welcome to Bridge! We’re not your typical insurance company because we don’t sell insurance…Rather, we help people sell their existing life insurance policies. For seniors (65+), that’s called a life settlement. For terminal patients, that’s called a viatical settlement.

Most people believe life insurance is only about protecting your family after you’re gone. And while that purpose may not change, there’s more to the story. Life insurance is also an asset (like real estate) —one that can be sold to create new opportunities for yourself and the people you care about both now and later.

For some, it’s about lifting a financial burden. For others, it’s creating memories, boosting retirement, or investing the proceeds to reach their financial goals. But far too often, policies lapse (because they end or the cost increases), 1035 exchange, or are surrendered back to the carrier without considering a life settlement auction. That’s not the outcome anyone plans for, and it doesn’t have to be this way.

I’ll never forget the senior who, after 20 years of paying into her policy, was set to walk away with nothing—until we helped her secure $85,000. Or the terminal patient who sold his policy, paid off his home, and gave his family the gift of time together. These moments remind me why this work matters.

But it wasn’t always easy to get here.

When I discovered how much life insurance value goes to waste every year ($200B), it felt like something had to change. Families who spent decades paying into their policies were walking away with little or nothing because they were not told about their options. It wasn’t just wasted money—it was wasted potential.

This realization shaped my mission. Life insurance should work for the people who invested in it, not get lost to bad policies or half-truths. Every policyowner deserves to understand the true value of their policy and the opportunity to make the best decision for themselves.

It wasn’t handed to me—I had to work for it. I immersed myself in understanding this industry, building relationships, and creating a process that puts people first. Bridge was born out of my conviction that fairness and transparency aren’t optional—they’re essential.

Success for me is about helping others succeed. Whether it’s lifting a financial burden, recovering value that seemed lost, or maximizing the impact of a policy, my goal is to make sure nothing goes to waste.

Why Bridge?

At Bridge, we’re life settlement brokers, not buyers (called providers). That means we’re legally obligated by law and morally guided to represent you. Instead of getting one offer, we invite multiple buyers to compete, ensuring you get the highest possible cash payout. Selling isn’t for everyone, and I’ll be the first to tell you if it’s not the right choice. But when it is (which could be years from now), it can be life-changing—helping you fulfill the original purpose of your policy while using its value to create new opportunities today.

Life changes, and so can your life insurance. By exploring your options, you can connect with the right solution, maximize your policy’s value, and recover what you’ve built or more. The average life settlement payout according to 2023-2024 LISA stats was five times the surrender value and often more for convertible term life settlements.

Thank you for letting me share my story. If you’re ready to explore what’s possible, I’d be honored to help guide you every step of the way.

Start your journey today. Click here to view our services or call me directly (813) 551-0275—I’m here to help you keep your legacy and get the most out of your life insurance.

Sincerely,

Brandon Selfors